Monthly Archives: November 2010

Listening Will Change the Way Marketers Think

Rishad Tobaccowala, head of strategy and insights for digital agency Vivaki, wrote this post. His concept of a “people’s network,” brought about by social networking and mobile, is especially noteworthy as it suggests an alternative and poses a challenge to […]

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How to Get Started With Listening Research

by Frank Cotignola, Kraft
(Note: this piece was originally prepared for Listen First!)
It’s relatively easy to get started with listening research. In fact, many of the tools available today to listen and understand what consumers are saying are free.

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