Monthly Archives: December 2010

Dell’s Holiday Gift: Listening, Engaging and Acting Across the Web

Dell’s Manish Mehta introduced Dell’s “Social Media Listening Command Center.” Listening in 11 languages, it shows Dell’s commitment to listening has markedly increased and seems to be a major upgrade. The listening team will escalate and involve other departments as [...]

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Listening: A Substitute for Focus Groups?

by: Mike Hess and Michelle Lynn, Carat USA
There are many benefits associated with Social Listening. One of the most critical is that they can serve as an important supplement to a brand’s ongoing tracking study. And they can do so [...]

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Listening’s Greatest Challenge

Ted McConnell, EVP Digital, the ARF, explains that the biggest barrier to listening is that brands are not set up to listen.

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2 Listening Talks Given in Brazil

I gave two talks in Brazil on December 1, 2010. The first, to the Brazilian Advertising Association (ABA) focused on listening as a source of business advantage. The second, to ABEP, the Brazilian market research society,  was a researcher’s guide [...]

Posted in Mental Models, Research, Speaking | Tagged , , , , | 5 Comments