Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Monthly Archives: December 2010
by: Mike Hess and Michelle Lynn, Carat USA
There are many benefits associated with Social Listening. One of the most critical is that they can serve as an important supplement to a brand’s ongoing tracking study. And they can do so [...]
Ted McConnell, EVP Digital, the ARF, explains that the biggest barrier to listening is that brands are not set up to listen.
I gave two talks in Brazil on December 1, 2010. The first, to the Brazilian Advertising Association (ABA) focused on listening as a source of business advantage. The second, to ABEP, the Brazilian market research society, was a researcher’s guide [...]