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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: December 2010
Dell’s Holiday Gift: Listening, Engaging and Acting Across the Web
Dell’s Manish Mehta introduced Dell’s “Social Media Listening Command Center.” Listening in 11 languages, it shows Dell’s commitment to listening has markedly increased and seems to be a major upgrade. The listening team will escalate and involve other departments as [...]
Listening’s Greatest Challenge
Ted McConnell, EVP Digital, the ARF, explains that the biggest barrier to listening is that brands are not set up to listen.
2 Listening Talks Given in Brazil
I gave two talks in Brazil on December 1, 2010. The first, to the Brazilian Advertising Association (ABA) focused on listening as a source of business advantage. The second, to ABEP, the Brazilian market research society, was a researcher’s guide [...]
Posted in Mental Models, Research, Speaking
Tagged ABA, ABEP, Agencia Click, Brazil, Fiat MIO
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