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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: January 2011
Research is not just listening.
by Annie Pettit, Ph.D.; Conversition
annie@conversition.com, www.converstion.com
Social media research has come to be synonymous with the word listening. But research isn’t listening. If it was, anyone could eavesdrop on a Facebook fanpage or read through Twitter or skim YouTube comments and [...]
Brands: Lots of Talking, Not Much Listening
A few weeks ago Ted McConnell, EVP Digital at ARF, and I had a brief conversation where we talked about the ratio of talking to listening. He said, “if you divide the number of dollars spent on ads by the [...]
Posted in Brand Management, Culture, Marketing, Mental Models, Organization
Tagged Culture, Talking
1 Comment
Social Media Monitoring is Not Research
By Tom O’Brien (CMO) & David Rabjohns (CEO); MotiveQuest LLC
Have you ever tried to fix your own car?
I have, because I have the tools. Even with the tools it ended with innumerable parts spread across the garage floor and a [...]
Listening and B2B Sales (Panel, Video)
B2B sales and marketing professionals Molly Sargent and Tom Greve (Publisher, Credit Union Times) and your author, Steve Rappaport, discuss the relationship between successful listening and closing sales. Organized and moderated by Hank Berkowitz, CEO, HB Publishing and Development.
