B2B sales and marketing professionals Molly Sargent and Tom Greve (Publisher, Credit Union Times) and your author, Steve Rappaport, discuss the relationship between successful listening and closing sales. Organized and moderated by Hank Berkowitz, CEO, HB Publishing and Development.
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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK