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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
Monthly Archives: February 2011
by: Miriam Meischberger and Marius Ramdahl, interns at The ARF.
Note: this post was udpated on February 24. Scroll down to see Update note.
As a part of Social Media week, we had the opportunity to join Steve at a panel discussion on […]
The “Listen First!” Webcast Series concluded on May 23. The webcast series was proudly sponsored by Converseon and HarrisInteractive. Many of you have asked for copies of the presentations. I’m working on revising them and will upload them to Slideshare in the […]
Since Listen First! is my third book, and second published by Wiley, people ask me how I like to work and write, and for advice on publishing.
I’m most productive working from home where I have everything I need and connections […]
Listening is not a “flavor of the month” or limited to one or two pet applications – customer care and insights come to mind, but needs to be seen as a potentially transforming practice with far-reaching and long-term consequences for […]