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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: February 2011
Listen first! But only to the loudest voice?
by: Miriam Meischberger and Marius Ramdahl, interns at The ARF.
Note: this post was udpated on February 24. Scroll down to see Update note.
As a part of Social Media week, we had the opportunity to join Steve at a panel discussion on [...]
Posted in Brand Management, Case Studies
Tagged Brand Management, Case Study, Strategy
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Listen First! Webcast Series Concludes. Presentations will become available soon.
The “Listen First!” Webcast Series concluded on May 23. The webcast series was proudly sponsored by Converseon and HarrisInteractive. Many of you have asked for copies of the presentations. I’m working on revising them and will upload them to Slideshare in the [...]
Restaurant Grows by Social Media Monitoring
This story about AJ Bomber’s social media monitoring using Twitter helped a restaurant take wing. A line in the piece captures the notion that success comes not just from listening, but from acting on customers’ suggestions:
A large part of AJ [...]
Posted in Case Studies, Marketing, Mental Models, Sales
Tagged Food, restaurants, social media monitoring
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The Westport Public Library, Writing and Publishing
Since Listen First! is my third book, and second published by Wiley, people ask me how I like to work and write, and for advice on publishing.
I’m most productive working from home where I have everything I need and connections [...]
Turn Listening’s Seven Deadly “Sins” into Virtues
Listening is not a “flavor of the month” or limited to one or two pet applications – customer care and insights come to mind, but needs to be seen as a potentially transforming practice with far-reaching and long-term consequences for [...]
Posted in Culture, Mental Models, Organization, Research
Tagged Culture, mental models, Organization, research, sins
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A lesson for political leaders from Listen First!
Although Listen First! publication is set for April 12, the manuscript was submitted in December 2010, well before the uprisings in Ivory Coast, Tunisia and Egypt. Had those leaders read a draft of Chapter 12 – Managing Reputation back then, [...]
