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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: March 2011
4 Questions about Sentiment and Text Analytics for Jeff Catlin, CEO, Lexalytics
Jeff is appearing on the “Visionaries” panel at the Sentiment Analysis Symposium on April 12. I’ve corresponded with Jeff for several years and always find his thoughts and guidance insightful and provocative. We’ll finally meet at the panel, and I’m [...]
Posted in Conferences, Futures, Sentiment, Social Media, Text Analytics
Tagged futures, Jeff Catlin, Lexalytics, Sentiment, Text Analytics
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4 Questions for Seth Grimes, Sentiment Analysis Symposium Founder
Seth Grimes, well-known authority on text analysis and sentiment, spoke with me about sentiment analysis and the upcoming Sentiment Analysis Symposium on April 11 and 12, 2011 in New York City (click link to register). I’ve read Seth for years [...]
Industry Leaders Weigh In on Listening’s Future
I had the pleasure of interviewing about a dozen CEOs, CMOs and Sales Officers across a variety of companies on March 21 and March 22 at Re:think 2011, including Harris Interactive, @Netbase, @Converseon, @NetworkedInsights, @Quova, @Visiblemeasures, @Visibletechnologies, @RealTimeReport, @Peoplebrowsr, @Alterian [...]
Hello Listeners!
Welcome to the Listen First! blog. The book published in April 2011 in the States, and is now available in Indian, Korean, Japanese and Italian editions. It’s available for from Amazon, other fine sites, and your local bookstore.
This blog is a [...]
Posted in Uncategorized
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Listening for the Industry Association Perspective
A review of Listen First by Association Adviser just came out. Click here to read.
Posted in Uncategorized
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Sentiment Analysis, Visionaries Panel, April 12
I’m thrilled to be moderating the “Visionaries Panel” at the Sentiment Analysis Symposium on April 12. Reading the description below will show why:
A Visionaries Panel featuring Karla Wachter, SVP, Insight and Analytics, Waggener Edstrom Worldwide, Amit Seth, EVP, Global Media [...]
The Future of Social Media by 2013 – What do you think?
You know the problem: too many pundits, too few workable ideas. Most of us have insights that should be shared and commented on about the future of social media. After all, we have the working knowledge and views to gauge [...]
Posted in Futures, Social Media
Tagged ARF Ideas Portal, Dell, futures, social media, Starbucks
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Listen to turn that (consumer) frown upside down
Retailers responding to negative comments on social sites such as Facebook, Yelp, CitySearch and Twitter improve their brand image, strengthen customer relationships and reap business benefits. Right Now. commissioned HarrisInteractive to research what happens when retailers respond to criticism or [...]
