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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Monthly Archives: March 2011
I had the pleasure of interviewing about a dozen CEOs, CMOs and Sales Officers across a variety of companies on March 21 and March 22 at Re:think 2011, including Harris Interactive, @Netbase, @Converseon, @NetworkedInsights, @Quova, @Visiblemeasures, @Visibletechnologies, @RealTimeReport, @Peoplebrowsr, @Alterian [...]
Welcome to the Listen First! blog. The book published in April 2011 in the States, and is now available in Indian, Korean, Japanese and Italian editions. It’s available for from Amazon, other fine sites, and your local bookstore.
This blog is a [...]
A review of Listen First by Association Adviser just came out. Click here to read.
I’m thrilled to be moderating the “Visionaries Panel” at the Sentiment Analysis Symposium on April 12. Reading the description below will show why:
A Visionaries Panel featuring Karla Wachter, SVP, Insight and Analytics, Waggener Edstrom Worldwide, Amit Seth, EVP, Global Media [...]