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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
Monthly Archives: April 2011
Seth Grimes with Listen First!
The Sentiment Analysis Symposium and Listen First! both launched today, April 12. I moderated a panel with Sentiment Visionaries. We talked about a variety of topics:
What are the business reasons for doing sentiment analysis?
What does sentiment […]
Association Adviser interviewed me on listening research and futures. Article is here.
I interviewed Rob Key, Converseon CEO, in the Insights Zone at the Re:think 2011 conference. We talked about his company’s 10-year anniversary, the evolution of listening and the future of social intelligence.
Listen First! is in four parts, with each part having its own Introduction and anywhere from from 3-12 chapters. I prepared a 28-page PDF Listen First Excerpts that you can view (click) or download (right click). It contains:
About the ARF
Introduction to […]