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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: April 2011
Three Questions about Social Media Monitoring and Customer Service for Tom HC Anderson
In advance of our May 2 webinar on social media monitoring and customer service, I asked Tom HC Anderson a few questions about the state of customer service, the role of sentiment and where it’s heading. Tom is the head [...]
Posted in Customer Service, Research, Sentiment, Social Media Monitoring, Text Analytics
Tagged Customer Service, Sentiment, Text Analytics
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Learnings from Sentiment Analysis Symposium II, April 12 – UPDATE
Seth Grimes with Listen First!
The Sentiment Analysis Symposium and Listen First! both launched today, April 12. I moderated a panel with Sentiment Visionaries. We talked about a variety of topics:
What are the business reasons for doing sentiment analysis?
What does sentiment [...]
Listening Research and Futures
Association Adviser interviewed me on listening research and futures. Article is here.
Rob Key, Converseon CEO, on the Future of “Social Intelligence”
I interviewed Rob Key, Converseon CEO, in the Insights Zone at the Re:think 2011 conference. We talked about his company’s 10-year anniversary, the evolution of listening and the future of social intelligence.
Free Excerpt from Listen First! Yours for the downloading.
Listen First! is in four parts, with each part having its own Introduction and anywhere from from 3-12 chapters. I prepared a 28-page PDF Listen First Excerpts that you can view (click) or download (right click). It contains:
About the ARF
Foreword
Introduction to [...]
