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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: May 2011
The 10 Skills Needed for Listening Research
Listening requires an expanded set of skills. That’s a point I make in nearly every presentation and workshop. Michalis Michael of UK-based DigitalMR recently posted about the roles digital researchers need to play: