Monthly Archives: June 2011

Listening Research Part 2 – Selecting Sources and Voices

After you have defined your scope, the next step is to locate the conversations and the places they occur, so that you can collect and, later, prepare for data processing and analysis. Where you listen, as well as the appropriateness [...]

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Listening Research Part 1 – Set Objectives and Establish KPIs

Set Objectives in Relation to Business Goals

According to Coca-Cola marketing expert Stan Sthanunathan, listening research needs to be anticipatory, innovative, action-oriented, and focused on making real business impact in order to make a valued contribution (for more on this, read [...]

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TTRA Conference – recap and insights

I was flattered to keynote the Travel and Tourism Research Association (TTRA) annual conference in London, Ontario on June 20th. I also led a workshop for about 50 attendees later that day.
The attendees were a mixture of practitioners and academics. [...]

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Conversition’s Annie Pettit on Social Research

Social researcher Annie Pettit sat for an interview at the Advertising Research Foundations “Audience Measurement 5.0″ in 2010. It was a fascinating conversation concerned with social research vs. monitoring, the need for sampling and weighting, disambiguation, and a host of [...]

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Embedding Listening into the Organization

Following panel moderation at #RealTime NY, Pattie Simone of WomenCentric.net interviewed me. We talked about one of the key takeouts from the panel – breaking the silos so that listening insights can flow throughout the organization, be acted upon and [...]

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Social Media Insights – Preview of Audience Measurement 6.0 Sessions

I’m moderating five sessions at Audience Measurement 6.0 on June 13 at the Marriott Marquis in NYC (Register), all dealing with social media trends, insights and advertising applications. Facebook, Accenture, Keller Fay, Knowledge Networks, MediaVest, AT&T, Beyond are presenting.

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