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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: June 2011
TTRA Conference – recap and insights
I was flattered to keynote the Travel and Tourism Research Association (TTRA) annual conference in London, Ontario on June 20th. I also led a workshop for about 50 attendees later that day.
The attendees were a mixture of practitioners and academics. [...]
Posted in Conferences, Observations and Opinions, Research
Tagged Conferences, Sentiment
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Conversition’s Annie Pettit on Social Research
Social researcher Annie Pettit sat for an interview at the Advertising Research Foundations “Audience Measurement 5.0″ in 2010. It was a fascinating conversation concerned with social research vs. monitoring, the need for sampling and weighting, disambiguation, and a host of [...]
Embedding Listening into the Organization
Following panel moderation at #RealTime NY, Pattie Simone of WomenCentric.net interviewed me. We talked about one of the key takeouts from the panel – breaking the silos so that listening insights can flow throughout the organization, be acted upon and [...]
