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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Monthly Archives: July 2011
I was interviewed by Peter Cervieri of Scribe Media at Audience Measurement 6.0 on June 12, 2011. We had a far-ranging discussion on listening, examples, obstacles and opportunities. Watch the video.