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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: August 2011
Should companies do their own listening?
Following workshops and sessions I give on listening, when people want to talk one-on-one or take a meal together, I hear a story along these lines:
We’re very interested in listening and just went through a time-consuming vendor evaluation. We picked [...]
Posted in Organization, Research, Uncategorized
Tagged Organization, Outsourcing, research
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Listening: A source of business advantage
Nearly anywhere you turn online, people are talking about your products and categories, what they like and dislike, what they want, what pleases them or ticks them off, and what they would like you to do, or stop doing. Twitter, [...]
Listening – Online Data and Privacy Issues
The MRS Market Research Standards Board recent discussion paper raises issues. This set of recommendations has raised serious questions about their applicability and value for listening research. Michalis Michael of DigitalMR posted a response here, and there is an active thread [...]
