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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: September 2011
Listen First! Translations Underway
I’m proud to announce that a foreign edition of Listen First! is being readied in Italian, with active discussions about Japanese and French versions. I’m customizing the book with local partners. We’re doing research on listening adoption and use that [...]
