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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: October 2011
Listen First! Japanese Edition Coming March 2012
It’s official. Leading business book publisher Shoeisha Co., Ltd. will be bringing out a Japanese version of Listen First! Last April, Dentsu expressed interest in having the book published in Japan because of growing interest in listening. As with the [...]
Sentiment Analysis Symposium November 9 – A Conversation with Seth Grimes
With Sentiment Analysis Symposium coming up next month. I caught up with sentiment and text analytics expert Seth Grimes to talk about the state of the art, the upcoming conference, and what people can expect to get from it. I asked [...]
The End of Listening as we Know it: From Market Research Projects to Enterprise Value Creator: A Listen First! Excerpt
The “mental models” we hold either limit or expand our opportunities. I had the good fortune to collaborate with Wharton’s Jerry Wind, the authority on mental models in business, on an essay for Listen First! on listening’s mental model and [...]
