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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: November 2011
Event Listening: A Way to Understand Where You’ve Been, Where You Are, and Where You’re Going
One reason why people post, comment, review or converse online is because they are responding to – or motivated by – events that occur. Events can be such things as new ideas, product introductions, protests, legislation, military action, or natural disaster. [...]
Going Beyond Listening – Recognizing Patterns and Thinking Through Them for Business Opportunity
My November 2nd workshop for Chicago-area ARF members concentrated less on the listening’s nuts and bolts – that’s in the book, anyway, and focused on hands-on experience. The 90-minute session had three interactive components: 1) rolling up the sleeves to [...]
