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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Monthly Archives: January 2012
The Italian edition of Listen First launches on February 15 in Milan Italy, with a conference and reception. This edition is expanded with 10 Italian case studies developed by colleagues Daniele Lombardo and Antonio Pepe, and sponsored by Demoskopea, [...]
I’ve been flattered that Listen First! has been translated into Korean and Indian editions. The Korean version is out and selling well. The Indian edition will be released soon.
The Italian and Japanese versions expand on the core US version. For [...]
How often have questions like these come up: How did we do that? Why did it work? Why didn’t it work?
Answers usually draw upon a knowledge of the past, but we all know it’s hard to retrieve. People who [...]