The Italian edition of Listen First launches on February 15 in Milan Italy, with a conference and reception. This edition is expanded with 10 Italian case studies developed by colleagues Daniele Lombardo and Antonio Pepe, and sponsored by Demoskopea, the leading Italian market research firm. If you are in Milan, you can register here: http://listenfirst.demoskopea.it. Or email: listenfirst@demoskopea.it.
Here is an agenda of the program:
16.00 – Registration
16.30 – Social Media in Italy: Fabrizio Angelini, CEO, Demoskopea
16.50 – Listening to the Network: Stephen D. Rappaport, Author of Listen First!, Knowledge Solutions Director, Advertising Research Foundation
17.20 – Roundtable Discussion:
Alessio Gianni, Digital Marketing and Communication Manager, Bakery – Barilla
Roberta Barba, Digital Marketing Manager, Fiat Group Automobiles
Irene Larcher, Media & Marketing Services Director, Henkel
Max Ardigò, Digital Transformation Consultant, IBM Italia
Enrico Castellani, Dir. Marketing Baby & Child Care, Kimberly Clark
Annarita Chiesa, Resp.le Sales and Partnership Management, Telecom Italia Media – LA7
Silvio Santini, Head of Brand and Communication, UniCredit Group
Carlo Panella, Dir. Commerciale Banking e Investimenti, We Bank
Moderator: Daniele Lombardo, organizer of the Italian edition of Listen First
19.00 – Cocktail
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