Monthly Archives: March 2012

Three New Questions for Seth Grimes – Sentiment Analysis Symposium, May 8, 2012

Posted on March 30, 2012 by stephenrappaport

The Sentiment Analysis Symposium returns to NYC on May 8, 2012. This edition focuses on “what your customers are thinking, tweeting, blogging or posting.”
I had the opportunity, once again, to pose a few questions to Seth Grimes, the organizer and [...]

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Listen First! Japanese Edition launches April 12

Posted on March 14, 2012 by stephenrappaport

Just found out. Here’s the link: http://books.shoeisha.co.jp/book/b100335.html
Details to follow.

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Social Listening before there was a Web

Posted on March 8, 2012 by stephenrappaport

Conversing with colleagues this morning, I mentioned that social listening to online conversations predated the Web. This took one by surprise, so I dug up a guest editorial I wrote for the Internet Business Report in 1994 about how I [...]

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Listeners need to be Historians

Posted on March 8, 2012 by stephenrappaport

James Dewar’s 1998 essay The Information Age and the Printing Press: Looking Backward to See Forward grapples with trying to make sense of the information age and where it will go. Here’s the problem:
It is difficult to see where the information age [...]

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Italian Companies are Impressive Listeners and Mental Model Challengers

Posted on March 5, 2012 by stephenrappaport

Italian companies may be the best suited firms for listening that I have met so far. Daniele Lombardo who translated and interviewed packaged foods companies – Bakery Barilla and Ferrero; media companies – TV Italia LA7 and Rai; CPG firms [...]

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Top Brands Still Working with Outdated Mental Models

Posted on March 2, 2012 by stephenrappaport

Brands continue to be guided by their old mental model of advertising – one way communication designed to teach, persuade and result in a transaction – when participating in social media (see our post from last year here). eMarketer’s chart [...]

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Pairing Listening and Wine

Posted on March 1, 2012 by stephenrappaport

As part of my trip to Italy for the launch of the expanded Italian edition (Hoepli 2012), my hosts arranged a trip to the Oddero winery in Piedmont. There we me Cristina Oddero, the winemaker and owner, and her niece [...]

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