Monthly Archives: April 2012

KPMG Acquires Wise Window – Why?

Posted on April 29, 2012 by stephenrappaport

I met  Marshall Toplansky, Wise Window founder, at the AIMRI conference on April 27. We both got there early and had a few minutes to chat, along with Greenbook blog’s Lenny Murphy.
I’ve posted elsewhere that Lenny moderated a panel I was on, [...]

Posted in Measurement | Leave a comment

What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

Posted on April 28, 2012 by stephenrappaport

The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Highlights:

Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
There [...]

Posted in Methodology, Privacy, Research | Tagged , , | 2 Comments

SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

Posted on April 26, 2012 by stephenrappaport

Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director
- [...]

Posted in Conferences, Webinar | Tagged , | 1 Comment

Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank

Posted on April 24, 2012 by stephenrappaport

Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated social commerce platform with listening at its center. A wine lover myself, I couldn’t resist [...]

Posted in Case Studies, CRM, Culture, Customer Service, Marketing, Observations and Opinions, Sales, Social Media Monitoring, Thought Leaders | Tagged , , | Leave a comment

Social Media Monitoring – A Brazilian View

Posted on April 20, 2012 by stephenrappaport

Tarcizio Silva is a Brazilian practitioner and authority on social media monitoring and listening, organizer of several e-books and a curator of the upcoming conference, Social Media Brazil.  We recently had an email conversation that touched on several topics of interest [...]

Posted in Engagement, Global, Observations and Opinions, Research, Social Media, Social Media Monitoring, Thought Leaders | Tagged , | 3 Comments

Listen First! as Recommended Reading

Posted on April 13, 2012 by stephenrappaport

Listen First! is appearing on reading lists recommended by industry authorities for being comprehensive, rich in examples, practical, applicable and hype-free.
Here are three of the best lists that recommend Listen First:

Neil Gilliatt, Net-Savvy Executive, “The Social Media Analyst’s Bookshelf“
KD Paine, [...]

Posted in Thought Leaders | Tagged , | Leave a comment

How Should Researchers Collect Conversations for Social Listening?

Posted on April 4, 2012 by stephenrappaport

Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research.  Yet, there are two key questions that are unanswered:
1. [...]

Posted in Data Privacy, Ethics, Privacy, Research | Tagged , , , , , | 1 Comment