Monthly Archives: April 2012

KPMG Acquires Wise Window – Why?

I met  Marshall Toplansky, Wise Window founder, at the AIMRI conference on April 27. We both got there early and had a few minutes to chat, along with Greenbook blog’s Lenny Murphy.
I’ve posted elsewhere that Lenny moderated a panel I was on, [...]

Posted in Measurement | Leave a comment

What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Highlights:

Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
There [...]

Posted in Methodology, Privacy, Research | Tagged , , | 2 Comments

SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director
- [...]

Posted in Conferences, Webinar | Tagged , | 1 Comment

Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank

Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated social commerce platform with listening at its center. A wine lover myself, I couldn’t resist [...]

Posted in Case Studies, CRM, Culture, Customer Service, Marketing, Observations and Opinions, Sales, Social Media Monitoring, Thought Leaders | Tagged , , | Leave a comment

Social Media Monitoring – A Brazilian View

Tarcizio Silva is a Brazilian practitioner and authority on social media monitoring and listening, organizer of several e-books and a curator of the upcoming conference, Social Media Brazil.  We recently had an email conversation that touched on several topics of interest [...]

Posted in Engagement, Global, Observations and Opinions, Research, Social Media, Social Media Monitoring, Thought Leaders | Tagged , | 3 Comments

Listen First! as Recommended Reading

Listen First! is appearing on reading lists recommended by industry authorities for being comprehensive, rich in examples, practical, applicable and hype-free.
Here are three of the best lists that recommend Listen First:

Neil Gilliatt, Net-Savvy Executive, “The Social Media Analyst’s Bookshelf“
KD Paine, [...]

Posted in Thought Leaders | Tagged , | Leave a comment

How Should Researchers Collect Conversations for Social Listening?

Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research.  Yet, there are two key questions that are unanswered:
1. [...]

Posted in Data Privacy, Ethics, Privacy, Research | Tagged , , , , , | 1 Comment