SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:

- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director
- Andrew Jeavons, President, Survey Analytics

We explored a wide variety of topics including:

· What is SoLoMo? … . SoLoMo convergence and impact on brands … Measurement, Skills, and the Need for Frameworks and Theory … Implications of convergence for marketing and insight generation

Transcript is here, which includes slides and webinar video. Thanks to Dana Staley for posting.

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