Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
– Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
– Steve Rappaport, ARF Knowledge Solutions Director
– Andrew Jeavons, President, Survey Analytics
We explored a wide variety of topics including:
· What is SoLoMo? … . SoLoMo convergence and impact on brands … Measurement, Skills, and the Need for Frameworks and Theory … Implications of convergence for marketing and insight generation
Transcript is here, which includes slides and webinar video. Thanks to Dana Staley for posting.