What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.

Highlights:

  • Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
  • There are 3 different mindsets towards privacy: “I’m in Control,” “Collect My Data, but with Integrity,” and “Protect my Privacy.”
  • Each mindset has different turn-ons and turn-offs. People in the I’m in Control mindset treasure their ability to set preferences and conditions. Those in the “Collect My Data, but with Integrity” are turned off by those capabilities.
  • Privacy policies can be tuned to each different mindset, making it possible for researchers to convey their practices in ways that resonate with all types of consumers.
  • Tuning can be accomplished easily, using a segmentation wizard that assigns people to mindsets and then presents them with tailored content.

This entry was posted in Methodology, Privacy, Research and tagged , , . Bookmark the permalink.

2 Responses to What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

  1. Hi Steve,

    We’ve been working on a Mobile Privacy solution for some years now. It was just reviewed by VDC Research and called “disruptive” (in a positive way). We agree with all of your findings above regarding Privacy. Our solution enables them to programmatically take place on the Web.

    Cheers,

    Peter Cranstone
    3PMobile

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