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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Monthly Archives: June 2012
Do not Track: Are We Missing the Era of Personalized Privacy?
Ad Age’s article on MS’s decision to have Do Not Track (DNT) the default option for IE 10 details the uproar over online advertising’s future. I’ll leave that debate for others. I’m going to talk about the approach to privacy [...]
Posted in Futures, Privacy
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Dave Thackeray Interview on Listening and Business Strategy
Britain’s Dave Thackeray – a descendent of 19th century novelist and satirist William Makepeace Thackeray, interviewed me over Skype for his blog. He’s an expert on digital marketing, content and sharing. Here’s the interview:
Posted in Social Media, Speaking, Thought Leaders
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Social Media Listening and Privacy
I’m presenting my study on listening and privacy to ARF’s Social Media Forum on June 25 at 2:30pm. Registration is free to ARF members, who can register at MyARF.
The talk is part of a program on Debunking the Obstacles to Using [...]
Posted in Social Media, Speaking
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