Monthly Archives: October 2012

Listening for Advertising Campaigns: Overcome Two Problems to Listen Better

Prof. Mark Edelman invited me to present a lecture and workshop on listening for advertising campaign development to his undergraduate students. In the 60 minutes allotted, I gave a quick rundown of listening – how it came about, what it [...]

Posted in Advertising, Marketing, Research, Training | Tagged , , | Leave a comment

Listening – What is an Insight?

I had the pleasure of being interviewed by Professor Allie Siarto of Michigan State University on listening. The podcast is here:
We had a pretty freewheeling discussion on listening. Readers of Listen First or this blog will be familiar with my [...]

Posted in Observations and Opinions, Research, Social Media Monitoring, Thought Leaders | Tagged , , , | Leave a comment