Listening – What is an Insight?

I had the pleasure of being interviewed by Professor Allie Siarto of Michigan State University on listening. The podcast is here:

We had a pretty freewheeling discussion on listening. Readers of Listen First or this blog will be familiar with my take on the basics – always good to review. The part that I enjoyed most was the opportunity to talk about insights – what they are, how they can be discovered, and how they can be evaluated. For many people, even insights professionals, there’s uncertainty and ambiguity around this – that’s experience we have at The ARF’s Knowledge Center. I wrote a piece on insights for an insights group that I’ll post shortly. Meanwhile, enjoy the interview.

  • Why is listening to social media conversations important for companies?
  • What is an insight?
  • How do we staff for listening?
  • What is the difference between social media monitoring and social research?

This entry was posted in Observations and Opinions, Research, Social Media Monitoring, Thought Leaders and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>