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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
Recent Posts
- KPMG Acquires Wise Window – Why?
- What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.
- SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights
- Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank
- Social Media Monitoring – A Brazilian View
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Author Archives: stephenrappaport
KPMG Acquires Wise Window – Why?
I met Marshall Toplansky, Wise Window founder, at the AIMRI conference on April 27. We both got there early and had a few minutes to chat, along with Greenbook blog’s Lenny Murphy.
I’ve posted elsewhere that Lenny moderated a panel I was on, [...]
Posted in Measurement
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SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights
Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director
- [...]
Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank
Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated social commerce platform with listening at its center. A wine lover myself, I couldn’t resist [...]
Social Media Monitoring – A Brazilian View
Tarcizio Silva is a Brazilian practitioner and authority on social media monitoring and listening, organizer of several e-books and a curator of the upcoming conference, Social Media Brazil. We recently had an email conversation that touched on several topics of interest [...]
Three New Questions for Seth Grimes – Sentiment Analysis Symposium, May 8, 2012
The Sentiment Analysis Symposium returns to NYC on May 8, 2012. This edition focuses on “what your customers are thinking, tweeting, blogging or posting.”
I had the opportunity, once again, to pose a few questions to Seth Grimes, the organizer and [...]
Listen First! Japanese Edition launches April 12
Just found out. Here’s the link: http://books.shoeisha.co.jp/book/b100335.html
Details to follow.
Posted in Global Editions
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