Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Author Archives: stephenrappaport
Prof. Mark Edelman invited me to present a lecture and workshop on listening for advertising campaign development to his undergraduate students. In the 60 minutes allotted, I gave a quick rundown of listening – how it came about, what it [...]
Ad Age’s article on MS’s decision to have Do Not Track (DNT) the default option for IE 10 details the uproar over online advertising’s future. I’ll leave that debate for others. I’m going to talk about the approach to privacy [...]
I met Marshall Toplansky, Wise Window founder, at the AIMRI conference on April 27. We both got there early and had a few minutes to chat, along with Greenbook blog’s Lenny Murphy.
I’ve posted elsewhere that Lenny moderated a panel I was on, [...]
What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.
The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director