Author Archives: stephenrappaport

Listening for Advertising Campaigns: Overcome Two Problems to Listen Better

Prof. Mark Edelman invited me to present a lecture and workshop on listening for advertising campaign development to his undergraduate students. In the 60 minutes allotted, I gave a quick rundown of listening – how it came about, what it [...]

Posted in Advertising, Marketing, Research, Training | Tagged , , | Leave a comment

Listening – What is an Insight?

I had the pleasure of being interviewed by Professor Allie Siarto of Michigan State University on listening. The podcast is here:
We had a pretty freewheeling discussion on listening. Readers of Listen First or this blog will be familiar with my [...]

Posted in Observations and Opinions, Research, Social Media Monitoring, Thought Leaders | Tagged , , , | Leave a comment

Do not Track: Are We Missing the Era of Personalized Privacy?

Ad Age’s article on MS’s decision to have Do Not Track (DNT) the default option for IE 10 details the uproar over online advertising’s future. I’ll leave that debate for others. I’m going to talk about the approach to privacy [...]

Posted in Futures, Privacy | Leave a comment

Dave Thackeray Interview on Listening and Business Strategy

Britain’s Dave Thackeray – a descendent of 19th century novelist and satirist William Makepeace Thackeray, interviewed me over Skype for his blog. He’s an expert on digital marketing, content and sharing. Here’s the interview:

 

Posted in Social Media, Speaking, Thought Leaders | Leave a comment

Social Media Listening and Privacy

I’m presenting my study on listening and privacy to ARF’s Social Media Forum on June 25 at 2:30pm. Registration is free to ARF members, who can register at MyARF.
The talk is part of a program on Debunking the Obstacles to Using [...]

Posted in Social Media, Speaking | Leave a comment

KPMG Acquires Wise Window – Why?

I met  Marshall Toplansky, Wise Window founder, at the AIMRI conference on April 27. We both got there early and had a few minutes to chat, along with Greenbook blog’s Lenny Murphy.
I’ve posted elsewhere that Lenny moderated a panel I was on, [...]

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What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Highlights:

Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
There [...]

Posted in Methodology, Privacy, Research | Tagged , , | 2 Comments

SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director
- [...]

Posted in Conferences, Webinar | Tagged , | 1 Comment

Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank

Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated social commerce platform with listening at its center. A wine lover myself, I couldn’t resist [...]

Posted in Case Studies, CRM, Culture, Customer Service, Marketing, Observations and Opinions, Sales, Social Media Monitoring, Thought Leaders | Tagged , , | Leave a comment

Social Media Monitoring – A Brazilian View

Tarcizio Silva is a Brazilian practitioner and authority on social media monitoring and listening, organizer of several e-books and a curator of the upcoming conference, Social Media Brazil.  We recently had an email conversation that touched on several topics of interest [...]

Posted in Engagement, Global, Observations and Opinions, Research, Social Media, Social Media Monitoring, Thought Leaders | Tagged , | 3 Comments