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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
Category Archives: Research
Prof. Mark Edelman invited me to present a lecture and workshop on listening for advertising campaign development to his undergraduate students. In the 60 minutes allotted, I gave a quick rundown of listening – how it came about, what it […]
What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.
The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
Conversing with colleagues this morning, I mentioned that social listening to online conversations predated the Web. This took one by surprise, so I dug up a guest editorial I wrote for the Internet Business Report in 1994 about how I […]
James Dewar’s 1998 essay The Information Age and the Printing Press: Looking Backward to See Forward grapples with trying to make sense of the information age and where it will go. Here’s the problem:
It is difficult to see where the information age […]
Following workshops and sessions I give on listening, when people want to talk one-on-one or take a meal together, I hear a story along these lines:
We’re very interested in listening and just went through a time-consuming vendor evaluation. We picked […]
After you have defined your scope, the next step is to locate the conversations and the places they occur, so that you can collect and, later, prepare for data processing and analysis. Where you listen, as well as the appropriateness […]