Listen First! is in four parts, with each part having its own Introduction and anywhere from from 3-12 chapters. I prepared a 28-page PDF Listen First Excerpts that you can view (click) or download (right click). It contains:
- About the ARF
- Foreword
- Introduction to book
- Part I Introduction: Steps to Effective Listening
- Part II Introduction: Listening-Led Marketing and Advertising: Applying Social Media Listening Insights to Achieve Key Business Objectives
- Part III Introduction: Listening-led Marketing and Media Innovations
- Part IV Introduction: Listening’s New Frontiers
