Free Chapter

Listen First! is in four parts, with each part having its own Introduction and anywhere from from 3-12 chapters. I prepared a 28-page PDF Listen First Excerpts that you can view (click) or download (right click). It contains:

  • About the ARF
  • Foreword
  • Introduction to book
  • Part I Introduction: Steps to Effective Listening
  • Part II Introduction: Listening-Led Marketing and Advertising: Applying Social Media Listening Insights to Achieve Key Business Objectives
  • Part III Introduction: Listening-led Marketing and Media Innovations
  • Part IV Introduction: Listening’s New Frontiers


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