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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Agencia Click
2 Listening Talks Given in Brazil
I gave two talks in Brazil on December 1, 2010. The first, to the Brazilian Advertising Association (ABA) focused on listening as a source of business advantage. The second, to ABEP, the Brazilian market research society, was a researcher’s guide [...]
Posted in Mental Models, Research, Speaking
Tagged ABA, ABEP, Agencia Click, Brazil, Fiat MIO
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