Sponsors
Translate this Page
Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
Recent Posts
Popular Posts
Contact Me Now
Email See Contact Tab for all details. Archives
Thoughts
quotes Stephen likes
"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Carat
Listening: A Substitute for Focus Groups?
by: Mike Hess and Michelle Lynn, Carat USA
There are many benefits associated with Social Listening. One of the most critical is that they can serve as an important supplement to a brand’s ongoing tracking study. And they can do so [...]
Posted in Focus Groups, Research
|
Tagged Carat, focus groups, listening, substitute
|
Leave a comment
