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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Tag Archives: Conferences
With Sentiment Analysis Symposium coming up next month. I caught up with sentiment and text analytics expert Seth Grimes to talk about the state of the art, the upcoming conference, and what people can expect to get from it. I asked [...]
I was flattered to keynote the Travel and Tourism Research Association (TTRA) annual conference in London, Ontario on June 20th. I also led a workshop for about 50 attendees later that day.
The attendees were a mixture of practitioners and academics. [...]
Seth Grimes with Listen First!
The Sentiment Analysis Symposium and Listen First! both launched today, April 12. I moderated a panel with Sentiment Visionaries. We talked about a variety of topics:
What are the business reasons for doing sentiment analysis?
What does sentiment [...]