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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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Tag Archives: Conferences
Sentiment Analysis Symposium November 9 – A Conversation with Seth Grimes
With Sentiment Analysis Symposium coming up next month. I caught up with sentiment and text analytics expert Seth Grimes to talk about the state of the art, the upcoming conference, and what people can expect to get from it. I asked [...]
TTRA Conference – recap and insights
I was flattered to keynote the Travel and Tourism Research Association (TTRA) annual conference in London, Ontario on June 20th. I also led a workshop for about 50 attendees later that day.
The attendees were a mixture of practitioners and academics. [...]
Posted in Conferences, Observations and Opinions, Research
Tagged Conferences, Sentiment
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Learnings from Sentiment Analysis Symposium II, April 12 – UPDATE
Seth Grimes with Listen First!
The Sentiment Analysis Symposium and Listen First! both launched today, April 12. I moderated a panel with Sentiment Visionaries. We talked about a variety of topics:
What are the business reasons for doing sentiment analysis?
What does sentiment [...]
4 Questions for Seth Grimes, Sentiment Analysis Symposium Founder
Seth Grimes, well-known authority on text analysis and sentiment, spoke with me about sentiment analysis and the upcoming Sentiment Analysis Symposium on April 11 and 12, 2011 in New York City (click link to register). I’ve read Seth for years [...]
