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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Converseon
Rob Key, Converseon CEO, on the Future of “Social Intelligence”
I interviewed Rob Key, Converseon CEO, in the Insights Zone at the Re:think 2011 conference. We talked about his company’s 10-year anniversary, the evolution of listening and the future of social intelligence.
Industry Leaders Weigh In on Listening’s Future
I had the pleasure of interviewing about a dozen CEOs, CMOs and Sales Officers across a variety of companies on March 21 and March 22 at Re:think 2011, including Harris Interactive, @Netbase, @Converseon, @NetworkedInsights, @Quova, @Visiblemeasures, @Visibletechnologies, @RealTimeReport, @Peoplebrowsr, @Alterian [...]
