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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
Recent Posts
- KPMG Acquires Wise Window – Why?
- What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.
- SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights
- Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Culture
Learning from our Companies: Listen for the Evolving Story
How often have questions like these come up: How did we do that? Why did it work? Why didn’t it work?
Answers usually draw upon a knowledge of the past, but we all know it’s hard to retrieve. People who [...]
Turn Listening’s Seven Deadly “Sins” into Virtues
Listening is not a “flavor of the month” or limited to one or two pet applications – customer care and insights come to mind, but needs to be seen as a potentially transforming practice with far-reaching and long-term consequences for [...]
Posted in Culture, Mental Models, Organization, Research
Tagged Culture, mental models, Organization, research, sins
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Brands: Lots of Talking, Not Much Listening
A few weeks ago Ted McConnell, EVP Digital at ARF, and I had a brief conversation where we talked about the ratio of talking to listening. He said, “if you divide the number of dollars spent on ads by the [...]
Posted in Brand Management, Culture, Marketing, Mental Models, Organization
Tagged Culture, Talking
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