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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
Recent Posts
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- What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.
- SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights
- Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank
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Tag Archives: Dell
The Future of Social Media by 2013 – What do you think?
You know the problem: too many pundits, too few workable ideas. Most of us have insights that should be shared and commented on about the future of social media. After all, we have the working knowledge and views to gauge [...]
Posted in Futures, Social Media
Tagged ARF Ideas Portal, Dell, futures, social media, Starbucks
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Dell’s Holiday Gift: Listening, Engaging and Acting Across the Web
Dell’s Manish Mehta introduced Dell’s “Social Media Listening Command Center.” Listening in 11 languages, it shows Dell’s commitment to listening has markedly increased and seems to be a major upgrade. The listening team will escalate and involve other departments as [...]
