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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Tag Archives: futures
My November 2nd workshop for Chicago-area ARF members concentrated less on the listening’s nuts and bolts – that’s in the book, anyway, and focused on hands-on experience. The 90-minute session had three interactive components: 1) rolling up the sleeves to [...]
Association Adviser interviewed me on listening research and futures. Article is here.
I had the pleasure of interviewing about a dozen CEOs, CMOs and Sales Officers across a variety of companies on March 21 and March 22 at Re:think 2011, including Harris Interactive, @Netbase, @Converseon, @NetworkedInsights, @Quova, @Visiblemeasures, @Visibletechnologies, @RealTimeReport, @Peoplebrowsr, @Alterian [...]