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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: futures
Going Beyond Listening – Recognizing Patterns and Thinking Through Them for Business Opportunity
My November 2nd workshop for Chicago-area ARF members concentrated less on the listening’s nuts and bolts – that’s in the book, anyway, and focused on hands-on experience. The 90-minute session had three interactive components: 1) rolling up the sleeves to [...]
Listening Research and Futures
Association Adviser interviewed me on listening research and futures. Article is here.
4 Questions about Sentiment and Text Analytics for Jeff Catlin, CEO, Lexalytics
Jeff is appearing on the “Visionaries” panel at the Sentiment Analysis Symposium on April 12. I’ve corresponded with Jeff for several years and always find his thoughts and guidance insightful and provocative. We’ll finally meet at the panel, and I’m [...]
Posted in Conferences, Futures, Sentiment, Social Media, Text Analytics
Tagged futures, Jeff Catlin, Lexalytics, Sentiment, Text Analytics
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Industry Leaders Weigh In on Listening’s Future
I had the pleasure of interviewing about a dozen CEOs, CMOs and Sales Officers across a variety of companies on March 21 and March 22 at Re:think 2011, including Harris Interactive, @Netbase, @Converseon, @NetworkedInsights, @Quova, @Visiblemeasures, @Visibletechnologies, @RealTimeReport, @Peoplebrowsr, @Alterian [...]
The Future of Social Media by 2013 – What do you think?
You know the problem: too many pundits, too few workable ideas. Most of us have insights that should be shared and commented on about the future of social media. After all, we have the working knowledge and views to gauge [...]
Posted in Futures, Social Media
Tagged ARF Ideas Portal, Dell, futures, social media, Starbucks
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