Tag Archives: Insights

Listening – What is an Insight?

I had the pleasure of being interviewed by Professor Allie Siarto of Michigan State University on listening. The podcast is here:
We had a pretty freewheeling discussion on listening. Readers of Listen First or this blog will be familiar with my [...]

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SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

Social media, localization, and mobile technology are┬áchanging the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director
- [...]

Posted in Conferences, Webinar | Tagged , | 1 Comment

Social Media Insights – Preview of Audience Measurement 6.0 Sessions

I’m moderating five sessions at Audience Measurement 6.0 on June 13 at the Marriott Marquis in NYC (Register), all dealing with social media trends, insights and advertising applications. Facebook, Accenture, Keller Fay, Knowledge Networks, MediaVest, AT&T, Beyond are presenting.

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