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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Interviews
Listening – What is an Insight?
I had the pleasure of being interviewed by Professor Allie Siarto of Michigan State University on listening. The podcast is here:
We had a pretty freewheeling discussion on listening. Readers of Listen First or this blog will be familiar with my [...]
Rob Key, Converseon CEO, on the Future of “Social Intelligence”
I interviewed Rob Key, Converseon CEO, in the Insights Zone at the Re:think 2011 conference. We talked about his company’s 10-year anniversary, the evolution of listening and the future of social intelligence.
