Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Tag Archives: Interviews
I interviewed Rob Key, Converseon CEO, in the Insights Zone at the Re:think 2011 conference. We talked about his company’s 10-year anniversary, the evolution of listening and the future of social intelligence.