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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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Tag Archives: Japan
Listen First! Japanese Edition Coming March 2012
It’s official. Leading business book publisher Shoeisha Co., Ltd. will be bringing out a Japanese version of Listen First! Last April, Dentsu expressed interest in having the book published in Japan because of growing interest in listening. As with the [...]