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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Listen First! is appearing on reading lists recommended by industry authorities for being comprehensive, rich in examples, practical, applicable and hype-free.
Here are three of the best lists that recommend Listen First:
Neil Gilliatt, Net-Savvy Executive, “The Social Media Analyst’s Bookshelf“
KD Paine, [...]
I’ve been flattered that Listen First! has been translated into Korean and Indian editions. The Korean version is out and selling well. The Indian edition will be released soon.
The Italian and Japanese versions expand on the core US version. For [...]
I was interviewed by Peter Cervieri of Scribe Media at Audience Measurement 6.0 on June 12, 2011. We had a far-ranging discussion on listening, examples, obstacles and opportunities. Watch the video.