Sponsors
Translate this Page
Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
Recent Posts
Popular Posts
Contact Me Now
Email See Contact Tab for all details. Archives
Thoughts
quotes Stephen likes
"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Listening research
How Should Researchers Collect Conversations for Social Listening?
Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research. Yet, there are two key questions that are unanswered:
1. [...]
Posted in Data Privacy, Ethics, Privacy, Research
|
Tagged AIMRI, conversation, listening, Listening research, Privacy, social media
|
1 Comment
Listening Research Part 2 – Selecting Sources and Voices
After you have defined your scope, the next step is to locate the conversations and the places they occur, so that you can collect and, later, prepare for data processing and analysis. Where you listen, as well as the appropriateness [...]
Posted in Research
|
Tagged Brand Backyard, Consumer Backyard, Listening research, Sources, Voices
|
Leave a comment
Listening Research Part 1 – Set Objectives and Establish KPIs
Set Objectives in Relation to Business Goals
According to Coca-Cola marketing expert Stan Sthanunathan, listening research needs to be anticipatory, innovative, action-oriented, and focused on making real business impact in order to make a valued contribution (for more on this, read [...]
