Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Tag Archives: listening
What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.
The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
Conversing with colleagues this morning, I mentioned that social listening to online conversations predated the Web. This took one by surprise, so I dug up a guest editorial I wrote for the Internet Business Report in 1994 about how I [...]
Now that I’ve had experience writing the blog for a few months, I finally figured out where I can make the most contribution to your thinking and work, and that is to zero-in on topics dealing with the “philosophy” of [...]
Listen First’s! chapter 12 on reputation documented issues companies faced when shutting down their social communication. I blogged about it some months ago. Now Navid Hassenpour, a political science student at Yale, adds further evidence that governments, and businesses, do [...]
I was interviewed by Peter Cervieri of Scribe Media at Audience Measurement 6.0 on June 12, 2011. We had a far-ranging discussion on listening, examples, obstacles and opportunities. Watch the video.