Tag Archives: listening

What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Highlights:

Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
There [...]

Posted in Methodology, Privacy, Research | Tagged , , | 2 Comments

How Should Researchers Collect Conversations for Social Listening?

Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research.  Yet, there are two key questions that are unanswered:
1. [...]

Posted in Data Privacy, Ethics, Privacy, Research | Tagged , , , , , | 1 Comment

Social Listening before there was a Web

Conversing with colleagues this morning, I mentioned that social listening to online conversations predated the Web. This took one by surprise, so I dug up a guest editorial I wrote for the Internet Business Report in 1994 about how I [...]

Posted in Research | Tagged , | Leave a comment

Top Brands Still Working with Outdated Mental Models

Brands continue to be guided by their old mental model of advertising – one way communication designed to teach, persuade and result in a transaction – when participating in social media (see our post from last year here). eMarketer’s chart [...]

Posted in Culture, Mental Models, Social Media | Tagged , | Leave a comment

Future Direction for the Listen First! Blog

Now that I’ve had experience writing the blog for a few months, I finally figured out where I can make the most contribution to your thinking and work, and that is to zero-in on topics dealing with the “philosophy” of [...]

Posted in Futures | Tagged | Leave a comment

Further lessons from the Mideast for business – keep the social communication flowing

Listen First’s! chapter 12 on reputation documented issues companies faced when shutting down their social communication. I blogged about it some months ago. Now Navid Hassenpour, a political science student at Yale, adds further evidence that governments, and businesses, do [...]

Posted in Culture, Futures, Observations and Opinions, Reputation Management | Tagged , , | Leave a comment

Marshall Sponder Reviews Listen First!

Marshall Sponder, author of Social Media Analytics, reviewed Listen First! It’s a very thorough review, with emphasis on methodological issues, and I endorse his conclusion
Listen First!: Turning Social Media Conversations Into Business Advantage by Stephen D. Rappaport is a book [...]

Posted in Methodology, Social Media Monitoring, Text Analytics, Thought Leaders | Tagged , , , | Leave a comment

Steve Rappaport interviewed on Listening by Scribe Media’s Peter Cervieri

I was interviewed by Peter Cervieri of Scribe Media at Audience Measurement 6.0 on June 12, 2011. We had a far-ranging discussion on listening, examples, obstacles and opportunities. Watch the video.

Posted in Observations and Opinions, Speaking | Tagged , | Leave a comment

Social Media Insights – Preview of Audience Measurement 6.0 Sessions

I’m moderating five sessions at Audience Measurement 6.0 on June 13 at the Marriott Marquis in NYC (Register), all dealing with social media trends, insights and advertising applications. Facebook, Accenture, Keller Fay, Knowledge Networks, MediaVest, AT&T, Beyond are presenting.

Posted in Conferences, Marketing, Social Media | Tagged , , , , | Leave a comment

Stop Shouting and Start Listening … Panel at Realtime New York #RLTM

I’m moderating a panel with social media superstars coming from Citibank, Gatorade and Kellogg. It’s part of Realtime NY (June 6). Info and registration is here.
The conversations taking place all around you will tell you everything you need to know [...]

Posted in Conferences, Customer Service, Marketing, Organization, Social Media, Social Media Monitoring, Speaking, Thought Leaders | Tagged , , | Leave a comment