Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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by Frank Cotignola, Kraft
(Note: this piece was originally prepared for Listen First!)
It’s relatively easy to get started with listening research. In fact, many of the tools available today to listen and understand what consumers are saying are free.