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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Media
Listening Will Change the Way Marketers Think
Rishad Tobaccowala, head of strategy and insights for digital agency Vivaki, wrote this post. His concept of a “people’s network,” brought about by social networking and mobile, is especially noteworthy as it suggests an alternative and poses a challenge to [...]
