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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: mental models
Italian Companies are Impressive Listeners and Mental Model Challengers
Italian companies may be the best suited firms for listening that I have met so far. Daniele Lombardo who translated and interviewed packaged foods companies – Bakery Barilla and Ferrero; media companies – TV Italia LA7 and Rai; CPG firms [...]
The End of Listening as we Know it: From Market Research Projects to Enterprise Value Creator: A Listen First! Excerpt
The “mental models” we hold either limit or expand our opportunities. I had the good fortune to collaborate with Wharton’s Jerry Wind, the authority on mental models in business, on an essay for Listen First! on listening’s mental model and [...]
Turn Listening’s Seven Deadly “Sins” into Virtues
Listening is not a “flavor of the month” or limited to one or two pet applications – customer care and insights come to mind, but needs to be seen as a potentially transforming practice with far-reaching and long-term consequences for [...]
Posted in Culture, Mental Models, Organization, Research
Tagged Culture, mental models, Organization, research, sins
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