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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Organization
Should companies do their own listening?
Following workshops and sessions I give on listening, when people want to talk one-on-one or take a meal together, I hear a story along these lines:
We’re very interested in listening and just went through a time-consuming vendor evaluation. We picked [...]
Posted in Organization, Research, Uncategorized
Tagged Organization, Outsourcing, research
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Embedding Listening into the Organization
Following panel moderation at #RealTime NY, Pattie Simone of WomenCentric.net interviewed me. We talked about one of the key takeouts from the panel – breaking the silos so that listening insights can flow throughout the organization, be acted upon and [...]
Turn Listening’s Seven Deadly “Sins” into Virtues
Listening is not a “flavor of the month” or limited to one or two pet applications – customer care and insights come to mind, but needs to be seen as a potentially transforming practice with far-reaching and long-term consequences for [...]
Posted in Culture, Mental Models, Organization, Research
Tagged Culture, mental models, Organization, research, sins
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