Tag Archives: Privacy

What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Highlights:

Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
There […]

Posted in Methodology, Privacy, Research | Tagged , , | 2 Comments

How Should Researchers Collect Conversations for Social Listening?

Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research.  Yet, there are two key questions that are unanswered:
1. […]

Posted in Data Privacy, Ethics, Privacy, Research | Tagged , , , , , | 1 Comment

Listening – Online Data and Privacy Issues

The MRS Market Research Standards Board recent discussion paper¬†raises issues. This set of recommendations has raised serious questions about their applicability and value for listening research. Michalis Michael of DigitalMR posted a response here, and there is an active thread […]

Posted in Data Privacy, Ethics | Tagged , | Leave a comment