Tag Archives: Privacy

What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.

The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Highlights:

Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
There [...]

Posted in Methodology, Privacy, Research | Tagged , , | 2 Comments

How Should Researchers Collect Conversations for Social Listening?

Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research.  Yet, there are two key questions that are unanswered:
1. [...]

Posted in Data Privacy, Ethics, Privacy, Research | Tagged , , , , , | 1 Comment

Listening – Online Data and Privacy Issues

The MRS Market Research Standards Board recent discussion paper raises issues. This set of recommendations has raised serious questions about their applicability and value for listening research. Michalis Michael of DigitalMR posted a response here, and there is an active thread [...]

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