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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Tag Archives: Privacy
What Concerns Consumers about Having their Conversations Collected for Listening? The Research is In.
The study I described earlier this month is completed and available for viewing and download – just scroll down a bit to the presentation.
Privacy is not a one-size fits all proposition, yet this is the way it has been approached.
The MRS Market Research Standards Board recent discussion paper raises issues. This set of recommendations has raised serious questions about their applicability and value for listening research. Michalis Michael of DigitalMR posted a response here, and there is an active thread [...]