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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: research
Should companies do their own listening?
Following workshops and sessions I give on listening, when people want to talk one-on-one or take a meal together, I hear a story along these lines:
We’re very interested in listening and just went through a time-consuming vendor evaluation. We picked [...]
Posted in Organization, Research, Uncategorized
Tagged Organization, Outsourcing, research
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The 10 Skills Needed for Listening Research
Listening requires an expanded set of skills. That’s a point I make in nearly every presentation and workshop. Michalis Michael of UK-based DigitalMR recently posted about the roles digital researchers need to play:
Listening Research and Futures
Association Adviser interviewed me on listening research and futures. Article is here.
Turn Listening’s Seven Deadly “Sins” into Virtues
Listening is not a “flavor of the month” or limited to one or two pet applications – customer care and insights come to mind, but needs to be seen as a potentially transforming practice with far-reaching and long-term consequences for [...]
Posted in Culture, Mental Models, Organization, Research
Tagged Culture, mental models, Organization, research, sins
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Research is not just listening.
by Annie Pettit, Ph.D.; Conversition
annie@conversition.com, www.converstion.com
Social media research has come to be synonymous with the word listening. But research isn’t listening. If it was, anyone could eavesdrop on a Facebook fanpage or read through Twitter or skim YouTube comments and [...]
Dell’s Holiday Gift: Listening, Engaging and Acting Across the Web
Dell’s Manish Mehta introduced Dell’s “Social Media Listening Command Center.” Listening in 11 languages, it shows Dell’s commitment to listening has markedly increased and seems to be a major upgrade. The listening team will escalate and involve other departments as [...]
How to Get Started With Listening Research
by Frank Cotignola, Kraft
(Note: this piece was originally prepared for Listen First!)
It’s relatively easy to get started with listening research. In fact, many of the tools available today to listen and understand what consumers are saying are free.
Posted in Getting Started, Research
Tagged free tools, getting started, low cost tools, research
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