Tag Archives: research

Social Listening before there was a Web

Conversing with colleagues this morning, I mentioned that social listening to online conversations predated the Web. This took one by surprise, so I dug up a guest editorial I wrote for the Internet Business Report in 1994 about how I [...]

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Should companies do their own listening?

Following workshops and sessions I give on listening, when people want to talk one-on-one or take a meal together, I hear a story along these lines:
We’re very interested in listening and just went through a time-consuming vendor evaluation. We picked [...]

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Marshall Sponder Reviews Listen First!

Marshall Sponder, author of Social Media Analytics, reviewed Listen First! It’s a very thorough review, with emphasis on methodological issues, and I endorse his conclusion
Listen First!: Turning Social Media Conversations Into Business Advantage by Stephen D. Rappaport is a book [...]

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The 10 Skills Needed for Listening Research

Listening requires an expanded set of skills. That’s a point I make in nearly every presentation and workshop. Michalis Michael of UK-based DigitalMR recently posted about the roles digital researchers need to play: 

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Listening Research and Futures

Association Adviser interviewed me on listening research and futures. Article is here.

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Turn Listening’s Seven Deadly “Sins” into Virtues

Listening is not a “flavor of the month” or limited to one or two pet applications – customer care and insights come to mind, but needs to be seen as a potentially transforming practice with far-reaching and long-term consequences for [...]

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Research is not just listening.

by Annie Pettit, Ph.D.; Conversition
annie@conversition.com, www.converstion.com
Social media research has come to be synonymous with the word listening. But research isn’t listening. If it was, anyone could eavesdrop on a Facebook fanpage or read through Twitter or skim YouTube comments and [...]

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Dell’s Holiday Gift: Listening, Engaging and Acting Across the Web

Dell’s Manish Mehta introduced Dell’s “Social Media Listening Command Center.” Listening in 11 languages, it shows Dell’s commitment to listening has markedly increased and seems to be a major upgrade. The listening team will escalate and involve other departments as [...]

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How to Get Started With Listening Research

by Frank Cotignola, Kraft
(Note: this piece was originally prepared for Listen First!)
It’s relatively easy to get started with listening research. In fact, many of the tools available today to listen and understand what consumers are saying are free.

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