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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Sentiment
Three New Questions for Seth Grimes – Sentiment Analysis Symposium, May 8, 2012
The Sentiment Analysis Symposium returns to NYC on May 8, 2012. This edition focuses on “what your customers are thinking, tweeting, blogging or posting.”
I had the opportunity, once again, to pose a few questions to Seth Grimes, the organizer and [...]
Sentiment Analysis Symposium November 9 – A Conversation with Seth Grimes
With Sentiment Analysis Symposium coming up next month. I caught up with sentiment and text analytics expert Seth Grimes to talk about the state of the art, the upcoming conference, and what people can expect to get from it. I asked [...]
TTRA Conference – recap and insights
I was flattered to keynote the Travel and Tourism Research Association (TTRA) annual conference in London, Ontario on June 20th. I also led a workshop for about 50 attendees later that day.
The attendees were a mixture of practitioners and academics. [...]
Posted in Conferences, Observations and Opinions, Research
Tagged Conferences, Sentiment
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Three Questions about Social Media Monitoring and Customer Service for Tom HC Anderson
In advance of our May 2 webinar on social media monitoring and customer service, I asked Tom HC Anderson a few questions about the state of customer service, the role of sentiment and where it’s heading. Tom is the head [...]
Posted in Customer Service, Research, Sentiment, Social Media Monitoring, Text Analytics
Tagged Customer Service, Sentiment, Text Analytics
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Learnings from Sentiment Analysis Symposium II, April 12 – UPDATE
Seth Grimes with Listen First!
The Sentiment Analysis Symposium and Listen First! both launched today, April 12. I moderated a panel with Sentiment Visionaries. We talked about a variety of topics:
What are the business reasons for doing sentiment analysis?
What does sentiment [...]
4 Questions about Sentiment and Text Analytics for Jeff Catlin, CEO, Lexalytics
Jeff is appearing on the “Visionaries” panel at the Sentiment Analysis Symposium on April 12. I’ve corresponded with Jeff for several years and always find his thoughts and guidance insightful and provocative. We’ll finally meet at the panel, and I’m [...]
Posted in Conferences, Futures, Sentiment, Social Media, Text Analytics
Tagged futures, Jeff Catlin, Lexalytics, Sentiment, Text Analytics
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4 Questions for Seth Grimes, Sentiment Analysis Symposium Founder
Seth Grimes, well-known authority on text analysis and sentiment, spoke with me about sentiment analysis and the upcoming Sentiment Analysis Symposium on April 11 and 12, 2011 in New York City (click link to register). I’ve read Seth for years [...]
Sentiment Analysis, Visionaries Panel, April 12
I’m thrilled to be moderating the “Visionaries Panel” at the Sentiment Analysis Symposium on April 12. Reading the description below will show why:
A Visionaries Panel featuring Karla Wachter, SVP, Insight and Analytics, Waggener Edstrom Worldwide, Amit Seth, EVP, Global Media [...]
