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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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Tag Archives: social media
Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research. Yet, there are two key questions that are unanswered:
I’m moderating five sessions at Audience Measurement 6.0 on June 13 at the Marriott Marquis in NYC (Register), all dealing with social media trends, insights and advertising applications. Facebook, Accenture, Keller Fay, Knowledge Networks, MediaVest, AT&T, Beyond are presenting.
You know the problem: too many pundits, too few workable ideas. Most of us have insights that should be shared and commented on about the future of social media. After all, we have the working knowledge and views to gauge [...]