Tag Archives: social media

How Should Researchers Collect Conversations for Social Listening?

Posted on April 4, 2012 by stephenrappaport

Our field is challenged by privacy concerns. Researchers have come up with a variety of codes and policies to protect consumers while maintaining our ability to collect conversations for market research.  Yet, there are two key questions that are unanswered:
1. [...]

Posted in Data Privacy, Ethics, Privacy, Research | Tagged , , , , , | 1 Comment

Social Media Insights – Preview of Audience Measurement 6.0 Sessions

Posted on June 8, 2011 by stephenrappaport

I’m moderating five sessions at Audience Measurement 6.0 on June 13 at the Marriott Marquis in NYC (Register), all dealing with social media trends, insights and advertising applications. Facebook, Accenture, Keller Fay, Knowledge Networks, MediaVest, AT&T, Beyond are presenting.

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The Future of Social Media by 2013 – What do you think?

Posted on March 5, 2011 by stephenrappaport

You know the problem: too many pundits, too few workable ideas. Most of us have insights that should be shared and commented on about the future of social media.  After all, we have the working knowledge and views to gauge [...]

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