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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: social media monitoring
Listening – What is an Insight?
I had the pleasure of being interviewed by Professor Allie Siarto of Michigan State University on listening. The podcast is here:
We had a pretty freewheeling discussion on listening. Readers of Listen First or this blog will be familiar with my [...]
Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank
Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated social commerce platform with listening at its center. A wine lover myself, I couldn’t resist [...]
Social Media Monitoring – A Brazilian View
Tarcizio Silva is a Brazilian practitioner and authority on social media monitoring and listening, organizer of several e-books and a curator of the upcoming conference, Social Media Brazil. We recently had an email conversation that touched on several topics of interest [...]
Conversition’s Annie Pettit on Social Research
Social researcher Annie Pettit sat for an interview at the Advertising Research Foundations “Audience Measurement 5.0″ in 2010. It was a fascinating conversation concerned with social research vs. monitoring, the need for sampling and weighting, disambiguation, and a host of [...]
Restaurant Grows by Social Media Monitoring
This story about AJ Bomber’s social media monitoring using Twitter helped a restaurant take wing. A line in the piece captures the notion that success comes not just from listening, but from acting on customers’ suggestions:
A large part of AJ [...]
Posted in Case Studies, Marketing, Mental Models, Sales
Tagged Food, restaurants, social media monitoring
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