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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: social movements
A lesson for political leaders from Listen First!
Although Listen First! publication is set for April 12, the manuscript was submitted in December 2010, well before the uprisings in Ivory Coast, Tunisia and Egypt. Had those leaders read a draft of Chapter 12 – Managing Reputation back then, [...]
