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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: social research
Listening – What is an Insight?
I had the pleasure of being interviewed by Professor Allie Siarto of Michigan State University on listening. The podcast is here:
We had a pretty freewheeling discussion on listening. Readers of Listen First or this blog will be familiar with my [...]
Conversition’s Annie Pettit on Social Research
Social researcher Annie Pettit sat for an interview at the Advertising Research Foundations “Audience Measurement 5.0″ in 2010. It was a fascinating conversation concerned with social research vs. monitoring, the need for sampling and weighting, disambiguation, and a host of [...]
Dell’s Holiday Gift: Listening, Engaging and Acting Across the Web
Dell’s Manish Mehta introduced Dell’s “Social Media Listening Command Center.” Listening in 11 languages, it shows Dell’s commitment to listening has markedly increased and seems to be a major upgrade. The listening team will escalate and involve other departments as [...]
